Here's to the Crazy Ones

The following is from the Steve Jobs book by Walter Isaacson.  It is the text of a tv commercial that ran on the occasion of Steve Jobs taking over as CEO of Apple Computers in 1997 after a 12 year absence from the company he founded.  Apple was on the brink of collapse at that time. I believe that this "think different" mantra was very much how Steve saw himself and what lead Apple to become the worlds most valuable company.




Here's to the crazy ones.

The misfits.
The rebels. 
The troublemakers. 
The round pegs in square holes. 
The ones who see things differently. 

They're not fond of rules. 
And they have no respect for the status quo. 

You can quote them, disagree with them, glorify or vilify them. 
About the only thing you can't do is ignore them. 

Because they change things. They push the human race forward. 


And while some may see them as the crazy ones, we see genius. 
Because the people who are crazy enough to think they can change the world are the ones who do.